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Lots of interesting comments!
I think that this Coke commercial is definitely scandalous because of the sexual suggestions that it puts in your head before it lets you know that the man is a priest. Although it ends on a positive note, with the priest putting his clothes and collar back on and blessing the lady with a sign of the cross, he makes a sweeping gesture with his hand toward her face before that which makes you think that he is going to fall for this lady. My question is, why do advertisers have to use sex to sell their products anyway? Do they think that that is the only thing that people think about? Depicting a priest in such an ad even goes beyond insensitivity. It’s a slap in the face for Catholics and the holy priesthood. I don’t like it at all. I guess they think they are making it ok because the priest turns away from the sin, but making the suggestions in the first place, already puts that thought in your head and that thought can take many directions in the mind and heart of the one who saw it. It could end up being a temptation that could lead to sin. Even if the man wasn’t a priest, they would still be using the same tactic to sell their product.
That is between scandalous and obscene. Any “man of the cloth” would not act in such a suggestive way even before revealing his vocation. Selling “sex” in commercial advertising is one thing; desecrating the sacred vow of one who has been called is quite another matter. “Where are we going and what is this basket we are in?”
I don’t like it.
Too sexual for me.
Does everything have about sex all the time?
I think it is definitely in poor taste, as he lightly touches the left side of her chest, after reaching for the diet coke and then placing the sign of the cross on her forehead
Scandalous. And anti-Catholic. Advertisers & Hollywood always do this. You never see a spot portraying a Rabbi or an Imam portrayed in this light.
Too many thoughts in my head to list here, but I’ll leave this: Do they really think we believe he just was touching the soda can before making the sign of the cross?
It sounds like you are all very skeptical about peoples’ motivations.
I thought it was ok, actually i thought it was funny. Sorry hope I dont have to go to confession. The only part I thought was odd was the reaching before the forehead.
Say what you think!
It seems to me that he was using the condensation from the side of the can (which wouldn’t be holy water) for the water in blessing her head (which could be seen as him trying to clear her mind of the immoral thoughts that were clearly affecting her). This isn’t to condone or condemn to ad, though.
I think it’s scandalous and highly inappropriate from the shot of him putting on his pants to her hiking up her skirt. And the reaching for the condensation on the can (really?)….please!? Raw sexual imagery from beginning until end makes this a big thumbs down!
Poor taste… yes. Noone has mentioned the definite attention drawn to his backside while pulling on his jeans. You just don’t look at a priest like that. And what does any of it have to do with the product being sold?
If the ad had not shown a Coca-Cola product, what else do you think the ad would be for?
Phrase of the day for this ad: Priests have eyeballs…
Its true: priests do have eyeballs! I can attest.
Also, I might add, priests don’t have to be ugly!
That’s right – you said, “There are some attractive priests!!”
I was fine with the commercial until the priest got too close to the girl. I think he overstepped his boundaries.
Boundaries… I believe we had a course in “Boundaries” during licensing school. Definitely, something a minister must watch out for.
I watched the Coke commercial and while I can’t really agree with the content, I can say I have a more cynical sense of humor than some do. I thought it was a bit off but it really didn’t bother me in the grand scope of things and I will explain why. Catholics and Christians really need to orientate themselves a bit better- the priesthood is very capable of defending itself in my oppinion and there are a lot more disrespectful things out there. There is a reason why I don’t watch some of the more popular shows out there. They use humor as a way to bash the Church, and that is how it always starts. A joke about abortion or the homosexual lifestyle. People loosen up, then all of the sudden they may not find themselves truly opposing it, but more or less accepting that it is a part of life.
We have a priest getting realived of his ministry for opposing same sex marriage and abortion in El Paso, Tx and there is a new spill being said at college campuses by a nun (I haven’t heard it yet) that is opening up dialogue about homosexuality. The jist of what I am saying is I hope people can pick and choose thier fights a bit better. It is my oppinion the homosexual/abortion agenda may start a censuring of C/churches by the govt over tax exemption etc. But that is just my take on things. I hope this made the smallest bit of sense?
First, sex may sell, but Humor is King. This commercial was funny, if you find it over sexual, hyper-sexual, or sexually distasteful I would first ask when was the last time you laughed? I laugh a lot and find a great deal of humor in world, so maybe its just me. Check out this link for greatest Super Bowl Ads:
2-10-4 are the numbers I come up with. 2 using sex to sell. 10 using Humor. 4 using other (Emotional response of some kind).
I guess my real point is, I find to many people are to up tight to see a joke. Jokes can be offensive (i.e. I will never watch the show Everybody Love Raymond). Watch the commercial closely he doesn’t touch her at all just the can. For a baptism to be recognized by the Church all you need is water and a blessing in the name of the trinity. I am a glass half full kind of guy 😉
After watching the other commercials that came up as “related to” this one, three of them are definitely playing up the sensuality factor. I don’t think it’s any secret. They are just counting on no one caring.
Oh ya now I have watched it a few times and yes I think its funny. For all of you, how where you attracted to your significant other? was it a smile, a personality or yes even maybe their looks. She thought the priest was good looking why assume it is a automatic prelude to them having sex or being sinful. She started to flirt with him a normal reaction I think and I loved the look on her face when she notices he is a priest. I dont know I think almost anything on this planet could be picked apart and associated in a wrong way it just depends on who is looking and how they see it. I know my father has a sense of humor. So to all who are offended I respect your take on it. I may be wrong the way I see it but it still makes me laugh.
Thanks, John, for calling it like you see it!